A national award which celebrates UK education’s most innovative marketing teams has shortlisted the University of Chichester for two accolades.
Judges from the HEIST ceremony nominated the University for its Best Brand/Reputation category following a creative overhaul of its external image and logo as part of its 180-year anniversary.
Chichester was also one of just six to be shortlisted for the Marketing Team of the Year, given to the educational establishment which has made a big impact on the sector in the last 12 months.
University marketing manager Steph Coogans said: “We’re delighted to be nominated for two prestigious awards. Hours of hard work and effort went into the rebrand, which was a joint effort from our marketing, design, and communication teams, and to be recognised in this way shows that we are doing things right.
“The rebrand celebrated everything that makes Chichester unique: our 180-year heritage of education, our happy and successful students, and our investment in developing graduates fit for the future. It’s already had a positive effect because we’ve had a record-year for applications.”
For more than 30 years the HEIST awards have celebrated excellence and innovation in education marketing.
The University’s rebrand campaign was nominated for its creativity and efficiency which, despite a near non-existent budget, celebrates Chichester’s 180-year history of teaching – making it one of the oldest teaching establishments in the UK.
Despite a near net-zero budget, which pooled the University’s in-house talents including its communication and design teams, the campaign also reimagined Chichester’s logo into a forward-thinking badge, which celebrates the Sussex landscape alongside the organisation’s rich heritage and its reputation as a well-respected seat of learning.
The immediate results were increased interest in the University – not only from the media, current students, and alumni, but from prospective students: boosting booking numbers to its 2020 open days by 22 per cent in just a matter of weeks after the launch.
Roy Donaldson, who designed the University’s updated emblem, said: “Our new logo reflects all the tradition, heritage and gravitas of a teaching institution with a long and distinguished history, while at the same time purveying a modern, fresh and forward-thinking feel.”
The HEIST nominations also follow a successful few weeks for the University, which was named in the top-third of all UK institutions by the 2020 National Student Survey, while the quality of its courses and lecturers were ranked among the top five by the WhatUni Student Choice Awards 2020.
The winners from this year’s HEIST ceremony, which was delayed due to the COIVD-19 pandemic, will be announced in the autumn.