A new summer campaign to help champion the city centre and the many successful businesses, venues and activities that can be found there is being finalised by Chichester Business Improvement District (BID).
Running from June to August, Love Local, Shop Local will be a three-month celebration of Chichester. As part of the campaign, the BID has invested in activities to help enhance the city centre with additional street cleaning and planting displays.
The BID Team has also been working on a new design project to help demonstrate everything Chichester has to offer.
The design will be used across all promotional materials for the Love Local, Shop Local campaign, including a set of new flags and bunting to decorate the streets and independent shops.
The design incorporates cultural, historical and architectural icons to showcase the abundance of activity that goes on in and around the city.
Jeanette Hockley, Chichester BID members service manager, comments: “The aim of the campaign is to inject some TLC into the streetscape to reinforce a sense of civic pride, make the city centre look as attractive as possible to visitors and shoppers alike, and create an appealing backdrop to showcase the city’s history and culture as well as the vast array of activities and retail experiences it has to offer.
“With galleries, shops, independent retailers, restaurants, bars, a thriving music scene and iconic venues such as Pallant House Gallery, Edes House and Chichester Festival Theatre, there is so much to be proud of – we really want to remind people who live, work and shop in Chichester what a fantastic and diverse place this is and encourage them to get behind the campaign and support our city.”
Chichester is becoming well known for its wealth of independent businesses and to celebrate this important sector of the city, the BID Team is creating an independents shopping guide to help encourage visitors to discover these many innovative and talented retailers.
There will also be some exciting events and activities taking place throughout the summer months on the streets of Chichester city centre, details of which will be released in due course.
Over recent months, the city centre has seen big-name stores including House of Fraser, Swarovski, East and HMV close. Many of these businesses closed as a result of the companies being forced into administration. Just last week, the Chichester Post confirmed that ,huge retail chain, Poundland was set to close next month.
Smaller, independent shops and cafes, including Pushka Fashion Boutique, Guitar Sound Forum Café and Wine Bar, Baileys Artisan Gelato and Solutions Inc, blamed several factors, including high rents.
Back in February, former mayor, Richard Plowman, said that Chichester BID and the district council were in denial about what was happening to the city centre.
He said when he was mayor of the city in 2005/06, the city was thriving and the current decline was due to high rents and increased parking charges.
To find out more about the Love Local, Shop Local campaign and for the latest event updates, visit: chichesterbid.co.uk