THE SOUTH Downs National Park has announced eight immersive South Downs experiences as part of a campaign to inspire international tourists to visit the area.
From kayaking across stunning river valleys, to enjoying world-class English wines, the South Downs National Park has marked English Tourism Week (March 30 to April 7) with the launch of an award-winning guide that celebrates the area’s history, food and drink, and adventure opportunities.
The printed and online brochure, called the English National Park Experience Collection, has been produced with the support of VisitEngland’s Discover England Fund and alongside eight other national parks in England.
The collection is now being marketed to travel trade operators as the South Downs and other national parks seek to build awareness among an international audience.
Katharine Beer, who leads sustainable tourism in the South Downs National Park, said: “The South Downs is a world-class protected landscape in the heart of one of Britain’s busiest regions, but it’s clear there’s still work to be done to let people know we are here.
“We’re really excited to be launching this collection as we look to build the profile of the South Downs among independent and small group travel operators, both overseas and at home in the UK.
Each bookable experience has been carefully chosen to harness the growing demand for experiential tourism where visitors want to live, breathe and feel part of the place they are staying. Each experience is supported by a local accommodation provider and it’s very much aimed at supporting the national park’s diverse accommodation offer.
“Our ultimate aim is to open up new markets, help tourism to grow sustainably and to contribute to the vibrancy of our local communities.”
The eight experiences available in the South Downs are: paddle the South Downs, sparkling South Downs – Grape and Grain, Jane Austen – The Dancing Years, Sparkling South Downs – Hampshire Tours, Sparkling South Downs – Fizz on Foot, Hills, Heath, Hops and Hampers, Charleston – Home of Art and Ideas, and South Downs – People, Place and Produce.
For more information, visit: nationalparkexperiences.co.uk